Rory Freedman, co-author of the number-one New York Times mega-seller Skinny Bitch, returns with a call-to-arms to all animal lovers.

So many of us call ourselves animal lovers and worship our dogs and cats - but we could be using that love as a force for helping all animals. Beg is a battle cry on their behalf, as well as an inspirational, empowering guide to what we can do to help them. With the same no-nonsense tone that made Skinny Bitch a multi-million copy success, Beg galvanizes us to change our choices and actions, and to love animals in a radical new way.